The copy on your website is informative, entertaining, and good all around. But for some reason, people aren’t calling you, clicking on your “buy now” button, or otherwise reacting to your copy. It could be because there’s something vital missing from your copy: the call-to-action. 

Why Your Copy Needs a Call-to-Action

Not including a call to action in your copy is copywriting suicide.  If your prospects are interested in your offering, they want to know what to do next. If you don’t tell them exactly what to do, they might get tired of trying to figure it out on their own and then click away. Or they might get lost in the vortex of your content archives. Or maybe they’ll go to the bathroom and forget about your site altogether.

Tell ‘Em What to Do Next

Life is busy and full of interruptions, so you need to tell your prospects exactly what to do once they’re done reading your website copy. Your call-to-action could be as simple as, “Please call xxx-xxx-xxxx for more information about my services” or “Fill out this online contact form to set up a free 30-minute consultation.” Whatever you do, don’t leave your prospects wondering what step to take next because your competitors are only a click away. Make it very easy for your prospects to take action by including a phone number, contact form, sign-up link, or buy-now button right there — don’t make them dig around to find it.

Make It Urgent

If you’re designing a call-to-action for a landing page, give your prospects an even greater incentive to take action. For example, if you’re selling a membership, you might give your prospects a sense of urgency by telling them there are only 10 spots left. Or if you’re selling a product, you might offer a special, limited-time-only sale price or include a few extras to sweeten the deal.

Put It Above the Fold

Whenever possible, put your call-to-action “above the fold” so visitors see it immediately upon landing on your site. According to a study by Nielsen, users spend 80% of their time looking at information above the fold and many pay less attention to the content that’s further down the page. To improve your website’s conversions, include a call-to-action above the fold on every page. For example, you can include a contact form in the sidebar on every page of your site to attract more inquiries.

Speaking of calls-to-action, if you need a website writer, please contact O’Copy today!

If you run a web design & development firm, many of your clients probably require copywriting. Rather than referring them to another service provider when they request copywriting services, why not provide them with the copy they need? You’re probably thinking, “I don’t have a staff copywriter!” But if you partner with a white label copywriting firm, you can offer copywriting services to your clients without doing any of the writing in-house. Here are 5 benefits of partnering with a web copywriter.

1. Win more customers

Clients are more likely to pick you over the competition if you offer complete packages that include web design, development, AND copywriting. When business owners work with a firm that offers virtually all of the services they need to launch and promote their websites online, they don’t have to go through the hassle of hiring multiple service providers.

2. Boost revenue

Most businesses launching new websites require copy. Even after the initial launch, businesses have a continuous need for a broad range of copy and content, including blog posts, articles, press releases, white papers, and email copy. By offering copywriting services, you can fill that need and significantly increase your web design & development firm’s earning potential.

3. Achieve greater customer satisfaction

If you deliver an attractive, user-friendly website, your clients will be satisfied. If you deliver an attractive, user-friendly website with well-written copy and content that helps to generate more leads and sales, your clients will be elated. Offering your clients copywriting services makes their lives easier by eliminating the need for them to hire a copywriter or write their own copy.

4. Increase efficiency

When you’re designing and developing websites for your clients, waiting for them to deliver their own copy and content can slow things down and impede your progress. If your clients fail to deliver the copy on time, you could miss deadlines. And if the copy your clients deliver isn’t up to par, you’ll have to wait until it is revised and improved. By partnering with a professional copywriter, you can ensure that the copy you receive is top-notch, appropriate for the website you design, and on time, every time.

5. Improve your firm’s image

If prospective clients look at your portfolio and see websites with sub-standard copy, they’re going to judge you for it, even if it was the client – not your firm – that wrote the copy. Prevent problems like this from occurring by partnering with a skilled web copywriter. Prospects are more likely to do business with you if they see attractive websites with great copy in your portfolio.

The Bottom Line

As you can see, partnering with a web copywriter boasts numerous benefits. If you work with a partner that offers copy and content writing services at competitive rates, you can re-brand their services, offer them as if they were your own, and markup the prices. Your copywriting partner will do all the work behind the scenes, enabling you to offer your clients complete, full-service solutions with minimal effort.

O’Copy offers white label copywriting services to web design & development firms. For more information or to request a quote, please contact us. 

Having your clients fill out a web copywriter questionnaire is an effective way to get clear on their needs and preferences. Here are 15 important questions to ask in a questionnaire.

1. Who is your target audience? Are they located in a specific geographical area?

2. Would you like to optimize your copy for any specific keywords? If so, what keywords?

3. Do you already have a website or other marketing collateral? If so, do you like the copy? Why or why not?

4. Where will your website traffic come from? For example, will you get traffic from Pay-Per-Click ads, social media, and/or search engines?

5. What products/services do you offer and what are their benefits?

6. What proof can you provide to back up those claims (i.e., testimonials, statistics, relevant credentials, etc.)?

7. What problems do your customers have and how does your product/service solve those problems?

8. Why haven’t your customers’ problems been solved yet?

9. What sets you apart from your competitors? Why should people choose you over one of your competitors?

10. Who are your main competitors and what are their websites’ URLs?

11. Do you like your competitors’ copy? Why or why not? Is there anything lacking in their copy?

12. What are the most frequently asked questions about your product/service/industry?

13. What do you want people to do after reading your copy? Order something on your site? Call you? Sign up for your email newsletter?

14. What is your business’s story? Why did you start your business?

15. What tone of writing do you prefer? For example, do you prefer a corporate or casual tone?

Looking for a web copywriter who can provide copy to your web design & development clients? Contact us.