Run a Web Design & Development Firm? Here Are 5 Benefits of Partnering with a Copywriter

November 18, 2011 | copywriting partner, web copywriting 0 Comments

If you run a web design & development firm, many of your clients probably require copywriting. Rather than referring them to another service provider when they request copywriting services, why not provide them with the copy they need? You’re probably thinking, “I don’t have a staff copywriter!” But if you partner with a white label copywriting firm, you can offer copywriting services to your clients without doing any of the writing in-house. Here are 5 benefits of partnering with a web copywriter.

1. Win more customers

Clients are more likely to pick you over the competition if you offer complete packages that include web design, development, AND copywriting. When business owners work with a firm that offers virtually all of the services they need to launch and promote their websites online, they don’t have to go through the hassle of hiring multiple service providers.

2. Boost revenue

Most businesses launching new websites require copy. Even after the initial launch, businesses have a continuous need for a broad range of copy and content, including blog posts, articles, press releases, white papers, and email copy. By offering copywriting services, you can fill that need and significantly increase your web design & development firm’s earning potential.

3. Achieve greater customer satisfaction

If you deliver an attractive, user-friendly website, your clients will be satisfied. If you deliver an attractive, user-friendly website with well-written copy and content that helps to generate more leads and sales, your clients will be elated. Offering your clients copywriting services makes their lives easier by eliminating the need for them to hire a copywriter or write their own copy.

4. Increase efficiency

When you’re designing and developing websites for your clients, waiting for them to deliver their own copy and content can slow things down and impede your progress. If your clients fail to deliver the copy on time, you could miss deadlines. And if the copy your clients deliver isn’t up to par, you’ll have to wait until it is revised and improved. By partnering with a professional copywriter, you can ensure that the copy you receive is top-notch, appropriate for the website you design, and on time, every time.

5. Improve your firm’s image

If prospective clients look at your portfolio and see websites with sub-standard copy, they’re going to judge you for it, even if it was the client – not your firm – that wrote the copy. Prevent problems like this from occurring by partnering with a skilled web copywriter. Prospects are more likely to do business with you if they see attractive websites with great copy in your portfolio.

The Bottom Line

As you can see, partnering with a web copywriter boasts numerous benefits. If you work with a partner that offers copy and content writing services at competitive rates, you can re-brand their services, offer them as if they were your own, and markup the prices. Your copywriting partner will do all the work behind the scenes, enabling you to offer your clients complete, full-service solutions with minimal effort.

O’Copy offers white label copywriting services to web design & development firms. For more information or to request a quote, please contact us. 

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Testimonials

"Kathleen is the best article writer I've found through the years. Thanks to her work, my website has been featured in several highly recognized websites. We highly recommend her. She really takes her time to investigate any subject and always provides great quality content."
Luca Mosca, Owner, SEO Sapien
"I own a a sales and marketing company and am always short on time. When I was faced with the task of writing my own SEO marketing articles, it seemed like a daunting task. I'm glad I found Kathleen when I did. She did the research and wrote the articles like she was an expert in my field of business. I am planning on using her for all my copywriting. Thanks Kathleen!"
Dan Clark, CEO, Green Auto Products International
"Kathleen is an excellent copywriter - and expert on new media content development. She consistently delivers quality work and is an excellent communicator who is committed to always getting the job done right and on time. I would recommend her work to anyone looking for a smart, talented writer who understands what it takes to achieve strong web presence and awareness."
Jules Sowder, Executive Marketing Advisor, Jules Sowder LLC
"Kathleen exceeded my highest expectations. She is a true professional and not only understands the industry, but also can communicate it in a way that will get results. She's in one of the best and I highly recommend her."
Dan Noyes, CEO, Zephoria Inc.
"Kathleen has consistently delivered interesting blog posts for our travel deals blog: blog.besttraveldeals.net - she delivers what she promises on time and has been a pleasure to work with."
Mary Song, CEO, Yuupon.com
"Kathleen was hired to write a press release for one of my clients. Her work was so well received we will be using her for article and press release writing as we move more and more into those services. I highly recommend Kathleen for all of your web content writing needs."
Edward Kundahl, President, IdeaOverTen
"We are very pleased with Kathleen's writing. It has been a pleasure to work with her. She completed the writing assignments we gave her very quickly and efficiently. The articles she wrote for us were exemplary and she listened to our needs very carefully in order to write them. Every important detail we expressed was addressed in her work. It's wonderful to find a writer who can work quickly yet carefully and consider our input at the same time. Thank you so much for your effort and great work, Kathleen!"
Bob and Evon Whalen, Owners, Pet Loader
"Empowered Marketer is a sister company of the Empowered Group in the US. Our clients include some of the leading names in real estate and healthcare in the US. Kathleen K. O’Connor has been writing for us as a freelance copywriter for several months now, and we would like to say that in terms of quality, as well as efficiency, we are delighted with her work. Our clients have sent their feedback to us as well, particularly noting the professionalism in our copywriting, and we owe it to Kathleen."
A. Sunil Dutt, Marketing Manager, Empowered SEO
"Kathleen’s work has been nothing short of stellar. Her ability to quickly grasp new concepts and ideas, comprehend the minute details and then write eloquently about these new concepts are absolutely mind-boggling. She’s always been quick to provide overall insights and strategic suggestions as well as adding extra value by providing contemporary best practices that go beyond her core copywriting skill-set. And yet her copywriting is solid: original and well written work that speaks to SEO and really “pops” on the page. Since I’ve started my baby products site, I’ve seen the traffic grow considerably in 5 months due to Kathleen’s keen eye on keyword research and article popularity. Additionally, Kathleen has helped to add distinction to my online education site despite the fact that it’s a very competitive space. If you’re looking for a really super smart, SEO savvy, creative individual to write your copy then Kathleen comes highly recommended."
Jeff Gordon, Marketing Consultant, Interactive 99