Web Copywriter Questionnaire: 15 Questions to Ask Your Clients

Having your clients fill out a web copywriter questionnaire is an effective way to get clear on their needs and preferences. Here are 15 important questions to ask in a questionnaire.

1. Who is your target audience? Are they located in a specific geographical area?

2. Would you like to optimize your copy for any specific keywords? If so, what keywords?

3. Do you already have a website or other marketing collateral? If so, do you like the copy? Why or why not?

4. Where will your website traffic come from? For example, will you get traffic from Pay-Per-Click ads, social media, and/or search engines?

5. What products/services do you offer and what are their benefits?

6. What proof can you provide to back up those claims (i.e., testimonials, statistics, relevant credentials, etc.)?

7. What problems do your customers have and how does your product/service solve those problems?

8. Why haven’t your customers’ problems been solved yet?

9. What sets you apart from your competitors? Why should people choose you over one of your competitors?

10. Who are your main competitors and what are their websites’ URLs?

11. Do you like your competitors’ copy? Why or why not? Is there anything lacking in their copy?

12. What are the most frequently asked questions about your product/service/industry?

13. What do you want people to do after reading your copy? Order something on your site? Call you? Sign up for your email newsletter?

14. What is your business’s story? Why did you start your business?

15. What tone of writing do you prefer? For example, do you prefer a corporate or casual tone?

Looking for a web copywriter who can provide copy to your web design & development clients? Contact us.

Testimonials

"Kathleen is the best article writer I've found through the years. Thanks to her work, my website has been featured in several highly recognized websites. We highly recommend her. She really takes her time to investigate any subject and always provides great quality content."
Luca Mosca, Owner, SEO Sapien
"I own a a sales and marketing company and am always short on time. When I was faced with the task of writing my own SEO marketing articles, it seemed like a daunting task. I'm glad I found Kathleen when I did. She did the research and wrote the articles like she was an expert in my field of business. I am planning on using her for all my copywriting. Thanks Kathleen!"
Dan Clark, CEO, Green Auto Products International
"Kathleen is an excellent copywriter - and expert on new media content development. She consistently delivers quality work and is an excellent communicator who is committed to always getting the job done right and on time. I would recommend her work to anyone looking for a smart, talented writer who understands what it takes to achieve strong web presence and awareness."
Jules Sowder, Executive Marketing Advisor, Jules Sowder LLC
"Kathleen exceeded my highest expectations. She is a true professional and not only understands the industry, but also can communicate it in a way that will get results. She's in one of the best and I highly recommend her."
Dan Noyes, CEO, Zephoria Inc.
"Kathleen has consistently delivered interesting blog posts for our travel deals blog: blog.besttraveldeals.net - she delivers what she promises on time and has been a pleasure to work with."
Mary Song, CEO, Yuupon.com
"Kathleen was hired to write a press release for one of my clients. Her work was so well received we will be using her for article and press release writing as we move more and more into those services. I highly recommend Kathleen for all of your web content writing needs."
Edward Kundahl, President, IdeaOverTen
"We are very pleased with Kathleen's writing. It has been a pleasure to work with her. She completed the writing assignments we gave her very quickly and efficiently. The articles she wrote for us were exemplary and she listened to our needs very carefully in order to write them. Every important detail we expressed was addressed in her work. It's wonderful to find a writer who can work quickly yet carefully and consider our input at the same time. Thank you so much for your effort and great work, Kathleen!"
Bob and Evon Whalen, Owners, Pet Loader
"Empowered Marketer is a sister company of the Empowered Group in the US. Our clients include some of the leading names in real estate and healthcare in the US. Kathleen K. O’Connor has been writing for us as a freelance copywriter for several months now, and we would like to say that in terms of quality, as well as efficiency, we are delighted with her work. Our clients have sent their feedback to us as well, particularly noting the professionalism in our copywriting, and we owe it to Kathleen."
A. Sunil Dutt, Marketing Manager, Empowered SEO
"Kathleen’s work has been nothing short of stellar. Her ability to quickly grasp new concepts and ideas, comprehend the minute details and then write eloquently about these new concepts are absolutely mind-boggling. She’s always been quick to provide overall insights and strategic suggestions as well as adding extra value by providing contemporary best practices that go beyond her core copywriting skill-set. And yet her copywriting is solid: original and well written work that speaks to SEO and really “pops” on the page. Since I’ve started my baby products site, I’ve seen the traffic grow considerably in 5 months due to Kathleen’s keen eye on keyword research and article popularity. Additionally, Kathleen has helped to add distinction to my online education site despite the fact that it’s a very competitive space. If you’re looking for a really super smart, SEO savvy, creative individual to write your copy then Kathleen comes highly recommended."
Jeff Gordon, Marketing Consultant, Interactive 99