Web Copywriter Questionnaire: 15 Questions to Ask Your Clients
June 10, 2011 | web copywriting 0 Comments
Having your clients fill out a web copywriter questionnaire is an effective way to get clear on their needs and preferences. Here are 15 important questions to ask in a questionnaire.
1. Who is your target audience? Are they located in a specific geographical area?
2. Would you like to optimize your copy for any specific keywords? If so, what keywords?
3. Do you already have a website or other marketing collateral? If so, do you like the copy? Why or why not?
4. Where will your website traffic come from? For example, will you get traffic from Pay-Per-Click ads, social media, and/or search engines?
5. What products/services do you offer and what are their benefits?
6. What proof can you provide to back up those claims (i.e., testimonials, statistics, relevant credentials, etc.)?
7. What problems do your customers have and how does your product/service solve those problems?
8. Why haven’t your customers’ problems been solved yet?
9. What sets you apart from your competitors? Why should people choose you over one of your competitors?
10. Who are your main competitors and what are their websites’ URLs?
11. Do you like your competitors’ copy? Why or why not? Is there anything lacking in their copy?
12. What are the most frequently asked questions about your product/service/industry?
13. What do you want people to do after reading your copy? Order something on your site? Call you? Sign up for your email newsletter?
14. What is your business’s story? Why did you start your business?
15. What tone of writing do you prefer? For example, do you prefer a corporate or casual tone?
Looking for a web copywriter who can provide copy to your web design & development clients? Contact us.